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La Generación Z no se mira el ombligo y quiere que las marcas se enfoquen al bien común #goodvertising https://www.marketingdirecto.com/anunciantes-general/anunciantes/generacion-z-quiere-marcas-enfoquen-bien-comun @mkdirecto

“You’re not more liked as a brand because you claim a societal or climate sainthood; you are more liked because you’re playing a meaningful role in people’s lives.”—@thomaskolster #goodvertising

Marketing & sustainability expert, @thomaskolster, shares some hints on how marketeers and creatives going forward can create campaigns and initiatives that build long-lasting, loved brands.
#goodvertising #greenmarketing #PurposeMarketing #advertising
https://www.arabadonline.com/en/details/advertising/Thomas-Kolster-There-s-a-widening-gap-between-brands-saintlike-messaging-and-people-

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