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GreenLivingGoals! 🌍 Learn how brands can make their products & services as #sustainable & appealing as possible. Check out my interview with @exchangewire to find out more 🔗https://bit.ly/3UPV55i
#herotrap #goodvertising #ESG #EarthDayEveryDay

When I wrote my first book #goodvertising it was difficult to find a brand with purpose today it’s difficult to find a brand that claims it just wanna sell sell sell #purposewash

In the midst of Lebanon’s ungoing electricity crisis, @tide managed to brighten up the mood of the Lebanese people by launching with @LeoBurnettMEA Beirut
an ingenious #OOH campaign titled "Brightening Billboards.” #CreativityForGood #goodvertising

https://www.arabadonline.com/en/details/ads-of-the-week/Tide-s-Brightening-Billboards-illuminate-Beirut

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