GOODVERTISING COMPACT VERSION

Product Description

Don’t want to commit to buying the whole Goodvertising book? OK, we get you. Honestly, it’s written like back in 2012 – so probably should be on garage sale by now. This compact version is a book’s equivalent to a wine tasting, though. Yes, it’s free. How is that for too-good-to-be-true-Goodvertising?

You’ll get:
– Stellar interviews with David Droga, founder and chairman of Droga 5 and Hannah Jones, CSO of Nike
– Some pretty awesome stats like LOHAS and data on the The Green Gap in the US vs China
– Inspiring campaigns like The Slavery Footprint, Bottle T-shirt, Non-processing process and The Grid from cool clients like Nike, Green Peace and Ben & Jerry’s by creative hot shop agencies like Wieden+Kennedy, TBWA\Chiat\Day and DDB
– An insight into The Calendar for Good

Plus much more

Complimentary reading:
Want more? Why not get the whole Goodvertising book?