Goodvertising
WeTransfer, the company that supports creativity with an expanding portfolio of tools that move ideas and maintain focus at every stage of the creative process, has launched a new initiative which aims people off the internet and back to “the real world.” The campaign called “Please Leave” highlights the new reality that digital technologies have often become a distraction from productivity, and the unique role that WeTransfer has in helping people reclaim their time with simple tools. The campaign’s message basically is that the more time you spend clicking around the internet, the less time you’ll probably spend actually getting on with the creative things you need to be doing.
“We are in the midst of a global transformation of how people relate to their work and their creative projects,” Damian Bradfield, CMO and President of WeTransfer, says. “Trials, interruptions, ads and data-mining have made our digital tools more of a burden than a solution. The more time people spend in a tech ecosystem, the less time they spend out in the world, getting inspiration and building things. The underlying poem behind our campaign says it well: ‘when you’re here, you’re not there’ – and that comes at the price of creativity, relationships and real meaning. Get out of your tech and make things happen.”
WeTransfer has made a global study, called Ideas Report, where they interviewed 10,000 people who work in creative industries. Here, they found out that pressures from time, work, and distractions from the internet are most likely to get in the way of ideas. With the new campaign, WeTransfer is drawing on its heritage as a company that values putting people first, both online and offline. As part of its commitment to the creative community, WeTransfer has donated 30% of its full-page advertising inventory to artists, freelancers, and other creatives to elevate underrepresented voices. And following the release of its 2018 Ideas Report, showing travel as one of the highest sources for sparking creativity, WeTransfer recently donated trips to new cities to six students so they could get new creative inspiration.
Partnering with media agency, Noble People, WeTransfer is running an original video, made in collaboration with Stink Studios on Hulu and other media channels. “This is more than a brand campaign. It’s a fundamental principle for how WeTransfer values and treats its users, and for how we design our products,” Damian Bradfield says. “Our view was, is, and always will be: people first, creativity second, technology third. We’re a team of creative thinkers. We see you. We hear you. We believe great things happen when things just flow.”
