#CoffeeAndGoodvertising with Mathias Vikström

by Thomas Kolster 32 Views January 30, 2017, 11:00 am

BRAND Bank of Aland / MADE BY Hill+Knowlton

We had a cup of coffee with Mathias Vikström, CEO of RBK Communication and one of the brilliant men behind the Åland Index and we couldn’t let him leave before we got this interview. Check it out and learn more about one of the most brilliant initiatives of 2015 and one of our TOP 10 Goodvertising campaigns of 2016.

The Åland Index is a collaboration between The Bank of Åland, MasterCard and KPMG that enables consumers to see the environmental footprint their consumption leaves and how to compensate for it. Besides this the Baltic Sea Cards are even biodegradable. What’s not to like?

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WRITTEN BY:

Thomas Kolster

Mr. Goodvertising, Speaker, Author, Inspirational Leader and Critic – a man on a mission advocating for the power of communication as a driver of sustainable change