Every year over 2.5 million tons of pineapple are grown in the Philippines. While the fruit is packaged to feed people all over the world, pineapple leaves are left behind. For every ton of pineapples harvested, 3 tons of leaves are wasted. And when left to rot could create methane emissions over 20 times more harmful than CO2. To make a change, Dole Sunshine Company, one of the largest producers of pineapples in the world, partnered with Ananas Anam to produce “Piñatex®”. A vegan, cruelty-free and sustainable leather alternative; made from the fiber of pineapple leaves that would otherwise go to waste.
Thomas Kolster, AKA Mr Goodvertising, did a feature on this campaign in his podcast with Ad Age which you can watch here: https://youtu.be/w20PMxmLlf8
In the meantime, the initiative is inspiring multiple other brands globally. Check it out below: