Goodvertising
Brands, artists and designers out there! There’s a new commodity on the market, and it’s good!
With hundred of millions of illegal firearms in the world, someone is shot every minute, and armed violence has become a global epidemic hitting developing countries especially hard. Armed violence is a worldwide problem accounting for more than 1,500 deaths each day. Every year at least 500.000 people are killed by firearms, making small arms true “weapons of mass destruction”.
The solution is called Humanium Metal, a metal recycled from weapons destruction programs and made available for commercial production. How cool could it be to have a chair, a watch or even a frying pan made out of melted guns, knowing these products might have spared hundreds of lives just by being made? This is up-cycling at its best – with a purpose!
With every Humanium product sold, funds are generated to support victims, expand weapons destruction programs and rebuild conflict-torn societies. So now it’s no excuse for brands using metal to try and make this world a better and more peaceful place.
“Peace does not come through prayer, we human beings must create peace. Also, power of truth is more powerful and enduring than the power of gun. Therefore, the Humanium metal initiative is a laudable effort at making this world more peaceful through concrete human action.” Dalai Lama
“Gun violence is a big threat to South Africa’s democracy, and a major stumbling block to the realisation of a fully shared humanity.The Humanium metal initiative is one contribution towards achieving a nonviolent future.” Desmond Tutu, Archbishop Emeritus
Humanium Metal is a registered EUTM Trade mark initiated by IM, Individuell Människohjälp, a Swedish development organisation fighting and exposing poverty and exclusion. The initiative is supported by the Swedish government and all Humanium metal production is guided by principles formulated by the World Fair Trade Organisation. The organisation was founded in 1938 and is currently working in five regions and twelve countries worldwide.
Video case:
https://vimeo.com/170159393
