New Goodvertising Course in Partnership with Cannes Lions, on 42courses.com

These days brands function in a completely different landscape. Consumers are more selective and vocal about what they buy into, bringing brands under more intense and public forms of scrutiny than ever before. This on-demand Goodvertising course will show you how to build brands that people love. You’ll learn how to find your brand’s purpose, how to instil that purpose into your company culture, how to drive it publicly through your marketing, how to successfully respond to new cultural movements, as well as how to better measure success.