Podcast: Diving into the new Goodvertsing course

BRAND Cannes Lions / MADE BY Goodvertising

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As recently announced, we’ve launched a Goodvertising course in partnership with Cannes Lions on 42 Courses. Our team is ecstatic because we work day and night to spread the Goodvertising (and Hero Trap) messages to more brands, agencies, creatives and individuals across the globe. This project is, therefore, only helping to accelerate our mission for substantive transformation and true sustainability to be achieved across sectors.

With the significance of this project in mind, Chris Rawlinson (Founder, 42 Courses), Steve Latham (Head of Learning, Cannes Lion) and Thomas Kolster (Founder and Creative Director, Goodvertising Agency) spoke about what inspired the course, their observations of the current landscape and how brands can be more relevant in the market today. Have a listen to the podcast and make your way to 42 Courses to begin your learning journey with Thomas Kolster and Goodvertising.





Goodvertising is a book, but equally a movement to unlock the world-bettering power of brands