The Hiring Chain


This heart-warming ad by CoorDown (an Italian non-profit organisation that promotes and protects the rights of people with Down syndrome) showcases the knock-on effect of inclusivity.

When people plant an idea of good through their actions, word spreads like seeds in others and goodness grows.

“And as we let our own light shine, we unconsciously give other people permission to do the same.“ – Nelson Mandela.

“By hiring someone with Down syndrome, you start a virtuous chain: the more that people with Down Syndrome are seen at work, the more they’ll be recognized as valuable employees, and the more they’ll be hired. Do your part, start the Hiring Chain today.” – CoorDown

This ad also won a CareAward2021 from ACT Responsible – very well done, setting a brilliant example for all in every industry!

Watch it here:


Andi Hicks