There are some ideas we want every company to copy

BRAND Apple / MADE BY TBWA

in

Following multiple law-suits in tech and especially the ongoing legal dispute between Samsung and Apple it was an especially bold move by Apple in 2014 on Earth Day to run this ad touting its commitment to renewables while subtly commenting on the legal brawls.

WRITTEN BY:

Goodvertising

Goodvertising is a book, but equally a movement to unlock the world-bettering power of brands