The Tampon Book Does It Again


Earlier this year we awarded The Goodvertising Awards to 10 exceptional works for good from around the world. Among them was The Tampon Book, an initiative to challenge Germany’s classification of tampons as a luxury good and the 19% tax that accompanies this classification. The campaign designed a clever way around this law to the extent that it became the first advertising campaign to cause a change in German law.

This year, their fine work is still amassing distinctions as they recently scooped up a Bronze Lion in the Creative Strategy division

Enjoy their campaign video:




Goodvertising is a book, but equally a movement to unlock the world-bettering power of brands