Goodvertising or Badvertising Episode 2

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Two weeks ago, the “Goodvertising or Badvertising” adventure began. This week, challenging the “do-good” efforts of companies continues but with a twist, and your involvement is needed. As many people have and are still are facing misfortunes, there’s ample reason to re-think what the festive season means. This in part means, examining the narratives created by brands and companies, and identifying their messages as either being that of a good Santa or bad Santa.

Watch episode two and tag #GoodvertisingorBadvertising as you identify the #GoodSanta and/or #BadSantas in your world.



Goodvertising is a book, but equally a movement to unlock the world-bettering power of brands