Goodvertising
With the world of 3D printing becoming more and more accessible and affordable so does the threat of this innovative technology being put to harmful use – and, worryingly, that’s already happening with blueprints for weapons readily available for download by anyone online.
Enter Dagoma, A french company specialising in 3D print. They worked with TBWA Paris, scouring the web for 3D weapon blueprints and took it upon themselves to amend the blueprints to make sure the weapons wouldn’t work when printed. They then uploaded the amended files to the sites and forums where they found the original blueprints. So far, the bogus blueprints have been downloaded more than 13,000 times, no doubt resulting in a frustrated bad guy or two somewhere in the world with a gun that won’t work. Check out the video for full details.
(Disclaimer: while we encourage you to use pranks to make the world a better place, do make sure to stay safe while doing it.)
Credits
Advertising Agency:Â TBWA\PARIS, France
Agency Manager: Matthéo Pressmar
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Copywriter: Swann Richard
Art Director: François Claux
Editing and Motion Graphic Design: Nicolas Duval
Chief Data Officer: Basile Viault
Production: Eoin Sherry
Chief Data Officer: Eoin Sherry
Production: TBWA\Else
Chief Executive Officer: Maxime Boiron
Producer: Cathy Pericone
Production Coordinator: LĂ©a Gosselin
Sound Production: TBWA\Else
Head of Music and Sound: Olivier Lefebvre
Music Art Director: Ferdinand Huet
Sound Director: Fabrice Pouvreau
Composer: Nicolas Neidhardt
